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Concepts we builtto show the craft.

Each project below is a concept for an invented brand, or a spec ad made without a brief. They show exactly what you get when you hire us.

Portrait of Gerald in a black hoodie with the hood up

01 · Concept · Branding + Product Photography + Launch Video

Kora Coffee

A small-batch roaster that needed to look like it belonged on a specialty shelf. We built the name treatment, the matte-black bag, studio packshots, lifestyle scenes and a launch video.

  • Business Branding
  • Product Photography
  • Product Launch Videos
Kora Coffee matte black bag on dark stone
Kora Coffee bag in a sunlit kitchen

02 · Concept · Vibe-Coded App Build

Tally

An invoice and payment tracker for freelancers: what you’re owed this month, what’s overdue, and a one-tap new invoice. Built as a web app with sign-in.

  • Vibe-Coded App Build
  • Business Branding

03 · Concept · Digital Product Build

The Pricing Playbook

An ebook for freelancers who undercharge, with rate cards and word-for-word scripts, plus the sales page and the welcome emails that sell it.

  • Digital Product Build
  • Website Build or Upgrade

04 · Spec ad · Product Launch Videos

Night race

A cinematic spec ad for an energy-drink brand, made without a brief and not commissioned by the brand. Arena lights, dirt, and the reveal of a cooler full of cans.

  • Product Launch Videos

05 · Website Build

This website.

The hero video, the photography and the motion you’ve scrolled through were all made in-house. It’s the same build we deliver to clients.

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